Market research handbook.

Cover of: Market research handbook. |

Published by Statistics Canada. in Ottawa .

Written in English

Read online

Edition Notes

Parallel English and French text.

Book details

Other titlesRecueil statistique des études de marché
ContributionsCanada. Statistics Canada.
ID Numbers
Open LibraryOL21678356M

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A unique feature of this work is its emphasis on the potential of market research as a generator of marketing insights, this positioning market research as a trusted adviser.

This handbook can serve as an up-to-date reference for market research suppliers as well as a guide for users. Highly Recommended."-- W. Struning Published On: Cited by:   The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.

The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context.

"This handbook comprehensively explores approaches for delivering market insights for fact-based decision-making in a market-oriented firm.

Divided into four parts, it addresses: (1) the different nuances of delivering insights, (2) quantitative, qualitative, and online data gathering techniques, (3) basic and advanced data analysis methods, and (4) the substantial marketing issues that.

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